myhome franchise model
Myhome International plc has developed a highly-structured system that ensures the success of franchisees, franchises, and ultimately Myhome International plc. Each franchisee is supported and monitored to guarantee they follow the system.
Support for franchisee owners includes comprehensive Initial Training, IT Systems, Business Plans, Manuals, Banking, Human Resources, Legal Advice, Public Relations, Marketing, Newsletters, Literature, Insurance, Health and Safety, Client Acquisition Strategies, Recruitment, Sales Lead Management and Proven Operational Systems.
Essentially, there are 7 key features in the Myhome International plc system that make success predictable.
1. Standardised Processes. When consumers transact with franchises they expect the exact same experience every time, and the Myhome Group franchises guarantee the exact same high-level service to their customers. The reason being is each franchise has a clear, systematic process that franchisee employees follow. There is a system from customer service to the way the service is performed, and customers really appreciate receiving a uniform service every time. The number of loyal customers is a testament to these processes.
2. Franchisee Recruitment and Selection. The Myhome Group recognises a franchise’s success is reliant on its franchisees, as a company’s success is reliant on its employees. It is for this reason that Myhome is highly selective of who is allowed to buy into the franchises. Potential franchisees must go through three in-depth interviews with the Myhome International plc’s selection panel, before they are given the opportunity to buy a territory. Furthermore, franchisees are given rigorous guidelines and training for selecting and recruiting their own employees.
3. Meticulous Training Programme and Support Programme. Each franchisee owner undergoes intensive training in Scotland to understand the brand and the brand message, the operations, systems, service and management of the franchise on the ground-level. With only ever eight franchisees being trained at one time, Myhome plc ensures every franchisee owner leaves the training programme as a highly-polished business owner and salesperson with set, attainable targets. In addition, the franchisees must inform Myhome on their progress weekly, and come together every thirty days for the first three months to discuss ways to maximise their income.
4. Customised Software Support. Myhome Group franchises benefit from advanced operational software, which allows each franchise’s operation to be controlled by a centralised system. The technology allows the Myhome Group to control and manage franchisees’ bookings, route planning, accounts, and retail financial control.
5. Real-time Feedback. The Myhome Group centre management has access to real-time feedback through yet another software programme. This allows Myhome International plc to monitor how well each franchisee is performing, and take action to ensure franchise owners on the ground level are efficient in every area of their business. Again, guaranteeing the success of the franchisees guarantees the success of Myhome International plc.
6. Proven Marketing Strategies. Myhome Group franchises use marketing strategies and material that generate and convert leads time and time again, across all the various services. These marketing tools mean that each new franchise will be as successful as the other now established franchises. The marketing strategies range from national marketing campaigns to the uniforms the franchisees wear and their specific sales pitches.
7. Centralised Booking with Professional Salespeople. When a customer rings any Myhome International plc brand the call comes through to a centralised booking centre. The people who answer these calls are sharp salespeople who are well-versed on the benefits of each franchise, and are tested on a daily basis. These salespeople educate price-conscious customers in the value of the Myhome plc brand’s value, and maximise sales.
Myhome International plc has created a system for each stage in the selling process, and closely monitors and controls each of these steps to maximise sales.
Myhome has a system for everything so the franchisee delivers a consistent service and result, and each franchise has a predictable, continuous growth.
